For influencers

As an influencer, it is essential to understand that advertising on social media is subject to various laws and regulations, including those outlined in the European Union’s Advertising Directives and country specific legislation.

General Advertising Guidelines

Always clearly indicate promotional content at the beginning of a post. Use terms such as “paid partnership” or hashtags like #ad or #promotion to ensure transparency.

The disclosure should be unambiguous and prominently placed to avoid misleading your audience.

Responsibility:

• Influencers are equally accountable for ensuring that the claims made in advertisements are truthful and comply with applicable laws.
• Consult with the advertiser or seek expert advice if in doubt about the compliance of the promotional cont

Advertising of health services

 

Under EU regulations and local advertising laws advertising health services is strictly controlled.

You may share factual information such as:

• The healthcare provider’s name, operating hours, address, and specialty.
• Names, specialties, academic degrees, and contact details of healthcare professionals.
• A list of services provided by the healthcare provider.
• Promotion of the healthcare provider’s work in the press or other non-promotional contexts.

What is prohibited:

• Promotional content suggesting specific treatments or health benefits without a valid basis.
• Claims that cannot be substantiated by evidence.

 

Include the healthcare provider’s contact details or link to their official channels. Avoid making medical claims or offering health-related advice.

Advertising of beauty clinics

 

Before you start the cooperation, make sure you know who the service provider is – are they medically qualified? Does the procedure require medical education to perform this procedure or is respective training sufficient?

Find out what the possible side effects (short term, long term) of the procedure are and for whom the service is contraindicated.

Avoid attempting to diagnose or consult followers about their suitability for procedures.If possible, any additional questions should be forwarded directly to the provider so that they can be answered directly and, if necessary, the person can be invited for a pre-procedure consultation.

Advertising of food supplements

 

Advertising must provide accurate information. Any health claims must have explicit scientific backing.

• Food supplements are regulated by EU Directive 2002/46/EC, which ensures consumer protection and fair advertising practices.
• Advertisements must not make claims about food supplements preventing, treating or curing diseases unless specifically approved by the European Food Safety Authority (EFSA).

 

 

• Research the laws in the country where your target audience resides.
• When in doubt, seek guidance from local regulatory authorities or legal experts.
• Laws and regulations can change. Regularly update yourself on advertising laws in the EU and specific member states.
• Work only with trusted brands and service providers.

Transparency and honesty in advertising build credibility with your audience and help avoid legal complications.

By following these guidelines, you can promote products and services responsibly while complying with EU and local regulations. Always prioritize ethical and transparent advertising practices to protect your audience and your reputation as an influencer.