I am very happy to share the story of how we together with a client, underwent a transformation in the beauty clinic’s marketing strategy. With their permission (thank you ❤️) to share this journey, I will keep the name confidential. For years their business thrived...
Chat GPT new function – scheduled tasks

Chat GPT new function – scheduled tasks

Imagine starting your day with everything ready: your tasks planned, emails drafted, reports waiting etc. I suppose that’s something what the new ChatGPT Tasks can help you with. What is ChatGPT Tasks? So what is the main idea… Chat GPT Tasks helps you manage your...
Open AI announces new o3 models

Open AI announces new o3 models

AI is constantly evolving. A recent set of ARC AGI scores shows how these AI models have changed over the years (and as you see in 2024 it is changing over the MONTHS!!) GPT-2 (2019): 0% GPT-3 (2020): 0% GPT-4 (2023): 2% GPT-4o (2024): 5% o1-preview (2024): 21% o1...
Separating True Research from Marketing Hype

Separating True Research from Marketing Hype

In theory scientific studies aim to uncover truths through careful, unbiased methods. In practice marketing can often sneak into the process, bending data to highlight what sells, not what’s most accurate. Flashy statistics and selective storytelling can overshadow...
Clinics and beauty studios: do all sound similar?

Clinics and beauty studios: do all sound similar?

So you’re running a beauty clinic. That’s cool! 👍You offer facials, lasers, injections – guess what? So does every other clinic out there. Promising exactly same results. But here’s the secret🤫   ….no one else is you. That’s your only ace! You’re not just...