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AI is constantly evolving. A recent set of ARC AGI scores shows how these AI models have changed over the years (and as you see in 2024 it is changing over the MONTHS!!) GPT-2 (2019): 0% GPT-3 (2020): 0% GPT-4 (2023): 2% GPT-4o (2024): 5% o1-preview (2024): 21% o1...

In theory scientific studies aim to uncover truths through careful, unbiased methods. In practice marketing can often sneak into the process, bending data to highlight what sells, not what’s most accurate. Flashy statistics and selective storytelling can overshadow...

So you’re running a beauty clinic. That’s cool! 👍You offer facials, lasers, injections - guess what? So does every other clinic out there. Promising exactly same results. But here’s the secret🤫   ….no one else is you. That’s your only ace! You’re not just selling...

Think about this… in less than one second your audience decides whether your post is worth their attention. Just one second! And if you are not posting VIDEOS it seems even harder to get the attention. As I write text posts - I have to use specific rules to “compete”...

The simplest way to move forward is by learning from mistakes. Here are 5 VERY common mistakes you have likely seen on various business accounts. There are significant reasons why these mistakes happen, but once you understand why these mistakes happen, avoiding them...

This post outlines how to apply nostalgia marketing in sectors such as wellness, aesthetic medicine and beauty. Nostalgia marketing serves as a powerful tool to create a deep connection with your audience. It's not about reminding the past… it's about finding ways to...

Hi and thank you for being here! For some time now (actually it’s 1 year 🎉) I’ve been sharing wellness marketing insights on Instagram. While those posts are great for quick tips and ideas I’ve often found there’s so much more I’d like to say. That’s where The...